@juliacarcamo.bsky.socialI just dropped a new podcast episode on the 3 things from #G2E2026 that no vendor booth was selling: why brand is your most underused competitive weapon, why "how do we get younger guests" is the wrong question, and how your team is already using AI tools you didn't approve. #casinomarketing
@juliacarcamo.bsky.socialThe best brand campaigns of 2026 sold honesty. Casino loyalty programs are still hoping nobody notices. New on my Not Normal Marketing Substack. #casinomarketing
https://jcarcamo.substack.com/p/the-honesty-advantage?r=41610&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
@juliacarcamo.bsky.socialMost casino promotions get graded on attendance. Attendance can't tell you who would've come anyway or who just moved a trip from Wednesday. A holdout group can. Here's the math:
https://casinomarketingbootcamp.com/measure-casino-promotion/
#CasinoMarketing #MarketingMeasurement #CasinoPromotions
@juliacarcamo.bsky.socialI read 3 different brand announcements at G2E. The headlines called them all rebrands. IMO only one of them was.
#CasinoMarketing #CasinoBranding #G2E2026
https://www.linkedin.com/pulse/three-brand-announcements-g2e-only-one-true-rebrand-julia-carcamo-jux7e
@juliacarcamo.bsky.social86% of marketers say it saves time. Only 30% can prove it with measurable results. In casino marketing, "it feels faster" isn't a business case. The team that figures out AI measurement first doesn't just keep their budget. They grow it.
#CasinoMarketing #AIROI #CasinoOps #MarketingMeasurement
@juliacarcamo.bsky.socialLoyalty is a brand problem wearing a database costume. When the only lever is "give more," the smallest casino in the market loses every time. Four questions to find the friction instead: https://www.jcarcamoassociates.com/casino-loyalty-program-diagnostic/
#CasinoMarketing
@juliacarcamo.bsky.socialYour property's legacy is an asset, not something to rebrand away from. If your casino has been a community fixture for 15 or 25 years, lean into that history.
#CasinoMarketing #CasinoBranding
https://morningconsult.com/articles/mr-pibb-lunchables-capri-sun-brand-research-2026
@juliacarcamo.bsky.socialThe Hispanic share of the Super Bowl audience jumped two full points in a single year. The World Baseball Classic final more than doubled its audience.
These aren't niche moments. They're total-market events driven by Hispanic audiences.
#CasinoMarketing
@juliacarcamo.bsky.social53% of marketers are paying out of pocket for AI tools, and only 7% get any company-provided training. In a regulated industry that handles player data every day, that's a real risk, but you CAN protect your data and still innovate with AI
#CasinoMarketing #AIGovernance #ShadowAI
@juliacarcamo.bsky.socialOn National Do Something Nice Day, remember: “nice” isn’t always a coupon.
Softer touches create stickier loyalty. What “nice” have you operationalized on your floor?
@juliacarcamo.bsky.socialHispanic viewership of the Women's NCAA Championship grew 65%, while overall growth was only 6%. Women's sports fans are 1.6x more likely to speak Spanish. Casino operators: this is an untouched programming opportunity. #CasinoMarketing #HispanicMarketing
@juliacarcamo.bsky.socialYou sent them more free play. They still didn’t come back. Here’s why the offer was never the problem.
#CasinoMarketing #PlayerAcquisition #CasinoLoyalty
@juliacarcamo.bsky.socialMost casinos talk to Hispanic guests one month a year. José Villa told me that's the wrong engine.
Research first. Pilot small. Run it all year.
https://www.jcarcamoassociates.com/how-casinos-can-win-big-with-hispanic-marketing/
@juliacarcamo.bsky.socialThree in four new members never come back within 90 days. Why is that?
#CasinoMarketing #PlayerAcquisition #CasinoLoyalty #PlayerRetention
@juliacarcamo.bsky.socialWhen we say “hands-on”, we mean this: active participation to collaborate and enlighten regarding practical shared experiences & goals.
& it sounds like this….
www.CasinoMarketingBootCamp.com
@juliacarcamo.bsky.socialMost new players walking through your doors today aren’t just new to your property. They’re new to casinos.
So why are we still onboarding them with an offer cycle built for 10-year regulars?
@juliacarcamo.bsky.socialA gift with your casino's logo on it isn't a gift. It's a promotional item. Wrote about designing casino gifting programs with intention.
https://casinomarketingbootcamp.com/casino-gift-programs-continuity-anchor-items/
#casinomarketing
@juliacarcamo.bsky.social400 new sign-ups. That's awesome, but how many came back? If you don’t know, you don’t have an acquisition strategy. You have a card desk.
#CasinoMarketing #PlayerAcquisition #CasinoStrategy #RegionalCasino #PlayersClub
@juliacarcamo.bsky.socialBaby Boomers trust AI search more than Gen Z does. 63% vs 47%.
If you're a casino marketer saying "my guests are 55+, they're not using ChatGPT," the data already disagrees with you.
#CasinoMarketing #AIMarketing
https://www.jcarcamoassociates.com/casino-brand-recall-ai-visibility/
@juliacarcamo.bsky.socialYour marketing team's output is the most frequent brand impression your casino makes. Every email, offer, social post, and text message. When the team doesn't grow, the output doesn't grow. Same promotions, messaging, and calendar. What will change in 2027?
#CasinoMarketing