@juliacarcamo.bsky.socialI read 3 different brand announcements at G2E. The headlines called them all rebrands. IMO only one of them was.
#CasinoMarketing #CasinoBranding #G2E2026
https://www.linkedin.com/pulse/three-brand-announcements-g2e-only-one-true-rebrand-julia-carcamo-jux7e
@juliacarcamo.bsky.socialYour property's legacy is an asset, not something to rebrand away from. If your casino has been a community fixture for 15 or 25 years, lean into that history.
#CasinoMarketing #CasinoBranding
https://morningconsult.com/articles/mr-pibb-lunchables-capri-sun-brand-research-2026
@juliacarcamo.bsky.socialWhat do your guests call your casino when you aren't in the room?
That answer is your brand position, and it's probably not what's on the billboard. We climb four real casino brand ladders and show you how to find yours.
#CasinoMarketing #podcast #CasinoBranding #BrandStrategy
@juliacarcamo.bsky.socialCover your logo, read your own tagline, and ask whether the property down the road could run it on Monday. Many casino ad lines fail this, and the reason is almost always the same: the line is describing the building instead of the feeling.
@juliacarcamo.bsky.socialIf your emotional brand promise is built for an annual trip and your regulars are in the building on a Tuesday, you have an opportunity to reconsider your tagline
#CasinoMarketing #CasinoBranding #RegionalCasino #BrandStrategy
@juliacarcamo.bsky.socialEverybody wants to know what guests said in the focus group. I want to know how they said it. One pronoun in a transcript will tell you more about your emotional brand position than a full survey. Here is what I listen for.