@juliacarcamo.bsky.socialMost casino promotions get graded on attendance. Attendance can't tell you who would've come anyway or who just moved a trip from Wednesday. A holdout group can. Here's the math:
https://casinomarketingbootcamp.com/measure-casino-promotion/
#CasinoMarketing #MarketingMeasurement #CasinoPromotions
@juliacarcamo.bsky.social86% of marketers say it saves time. Only 30% can prove it with measurable results. In casino marketing, "it feels faster" isn't a business case. The team that figures out AI measurement first doesn't just keep their budget. They grow it.
#CasinoMarketing #AIROI #CasinoOps #MarketingMeasurement
@galloni.net#ChatGPTAds #OpenAI #AISearch #DigitalAdvertising #MarketingMeasurement https://netcontentseo.com/article/chatgpt-ads-goes-visual-and-measurable-1202 (2/2)
@datatip.bsky.socialOpen rates can be inflated by Apple Mail Privacy Protection. Clicks are clearer—but still not proof of…
@galloni.nethttps://netcontentseo.net/article/ai-search-may-drive-only-1-2-of-local-calls-but-most-of-its-influence-can-disappear-behind-branded-searches-untracked-calls-and-prompt-drift-809 #LocalSEO #AISearch #AIVisibility #MarketingMeasurement (2/2)
@galloni.nethttps://netcontentseo.net/article/google-is-adding-ai-agents-and-branded-search-demand-to-marketing-measurement-698 #MarketingMeasurement #AIagents #GoogleSearch #DigitalMarketing (2/2)