Most casino promotions get graded on attendance. Attendance can't tell you who would've come anyway or who just moved a trip from Wednesday. A holdout group can. Here's the math:
https://casinomarketingbootcamp.com/measure-casino-promotion/
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You don't have to reinvent the wheel every month. The mechanics underneath your best promotions are reusable. Name them, repeat them, dress them in whatever theme fits your calendar.
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https://casinomarketingbootcamp.com/casino-promotion-ideas/