Hispanic viewership of the Women's NCAA Championship grew 65%, while overall growth was only 6%. Women's sports fans are 1.6x more likely to speak Spanish. Casino operators: this is an untouched programming opportunity. #CasinoMarketing #HispanicMarketing

97 of the top 100 broadcasts among Hispanic viewers this year were sports. Not 70. Not 80. Ninety-seven. If your casino isn't programming for Hispanic sports audiences, you're invisible when it matters most. #CasinoMarketing #HispanicMarketing