@juliacarcamo.bsky.socialBaby Boomers trust AI search more than Gen Z does. 63% vs 47%.
If you're a casino marketer saying "my guests are 55+, they're not using ChatGPT," the data already disagrees with you.
#CasinoMarketing #AIMarketing
https://www.jcarcamoassociates.com/casino-brand-recall-ai-visibility/
@juliacarcamo.bsky.socialYour marketing team's output is the most frequent brand impression your casino makes. Every email, offer, social post, and text message. When the team doesn't grow, the output doesn't grow. Same promotions, messaging, and calendar. What will change in 2027?
#CasinoMarketing
@juliacarcamo.bsky.social97 of the top 100 broadcasts among Hispanic viewers this year were sports. Not 70. Not 80. Ninety-seven. If your casino isn't programming for Hispanic sports audiences, you're invisible when it matters most. #CasinoMarketing #HispanicMarketing
@juliacarcamo.bsky.socialMost casino budget conversations are optimizing for cost, efficiency, or the marketing calendar. None of those, on their own, is asking what any of it is doing to the guest experience. But they should.
#CasinoMarketing #CasinoBrand #GuestExperience
@juliacarcamo.bsky.socialBudget season isn't just about numbers. It's about what kind of property you're going to be next year.
I recorded a new podcast episode about why every significant budget decision is a brand decision, from loyalty reinvestment to staffing to the gaming floor.
#CasinoMarketing #podcast #BudgetSeason
@juliacarcamo.bsky.socialYou're making capital decisions for 2027 right now. Your gaming floor is talking to your guests. Not with words. With energy, or the lack of it.
#CasinoMarketing #GamingFloor
@juliacarcamo.bsky.socialBudget season is here, and there's one line that gets cut first (more times than I care to count), saves money immediately, and destroys value for years.
The problem isn't the cut. The damage is invisible until it's too late to fix cheaply.
@juliacarcamo.bsky.socialWhat do your guests call your casino when you aren't in the room?
That answer is your brand position, and it's probably not what's on the billboard. We climb four real casino brand ladders and show you how to find yours.
#CasinoMarketing #podcast #CasinoBranding #BrandStrategy
@juliacarcamo.bsky.socialThere's a phrase that tells you everything about whether a casino is winning the loyalty game: "my casino." When guests say that, you've won something no offer can buy. And the people who make it happen are funded, or unfunded, by your 2027 budget.
@juliacarcamo.bsky.socialCover your logo, read your own tagline, and ask whether the property down the road could run it on Monday. Many casino ad lines fail this, and the reason is almost always the same: the line is describing the building instead of the feeling.
@juliacarcamo.bsky.socialWe count new sign-ups as a win. But a new card isn’t a new guest. If they don’t come back a second time, you didn’t "acquire" them.
https://www.jcarcamoassociates.com/casino-player-acquisition-strategy/
#CasinoMarketing #PlayerAcquisition
@juliacarcamo.bsky.socialIf your emotional brand promise is built for an annual trip and your regulars are in the building on a Tuesday, you have an opportunity to reconsider your tagline
#CasinoMarketing #CasinoBranding #RegionalCasino #BrandStrategy
@juliacarcamo.bsky.socialYou don't have to reinvent the wheel every month. The mechanics underneath your best promotions are reusable. Name them, repeat them, dress them in whatever theme fits your calendar.
#CasinoMarketing #CasinoPromotions
https://casinomarketingbootcamp.com/casino-promotion-ideas/
@juliacarcamo.bsky.socialEverybody wants to know what guests said in the focus group. I want to know how they said it. One pronoun in a transcript will tell you more about your emotional brand position than a full survey. Here is what I listen for.