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We spend billions chasing youth, but older adults are chasing usefulness. In a survey, 83% picked useful over youthful. Build roles for contribution, not just services for decline. @MarketWatch
www.marketwatch.com/story/would-...
#AgeInclusion #LongevityEconomy #HealthyAging #AgelessAging

Keeping older workers engaged isn’t a nice-to-have. It’s an economic strategy. The longevity era needs workplaces that value experience, flexibility, reskilling, and age inclusion.
@wef
www.weforum.org/stories/2026...
#FutureOfWork #AgeInclusion #LongevityEconomy #AgelessAging

The longevity economy can’t reach its full potential while ageism is still treated as normal. Reframing older adults as drivers of growth, not burdens, is where innovation begins.
@ASAging
generations.asaging.org/growing-a-pr...
#LongevityEconomy #EndAgeism #FutureOfAging #AgelessAging

Canada’s aging population is not just a challenge to manage—it’s an opportunity to seize.

Earlier today during Senate QP, as we mark National Seniors Day, I called for a National Longevity Economy Strategy.

Ageism is corporate self-sabotage. As careers stretch longer, companies that sideline older talent are discarding judgment, context, and institutional memory.
@MarketWatch
www.marketwatch.com/story/ageism...
#AgeInclusion #LongevityEconomy #FutureOfWork #AgelessAging

Nearly a quarter of workers 50+ say they feel pushed out of their jobs. In a longevity economy, experience should be a competitive advantage, not a liability.
@AARP
www.aarp.org/work/age-dis...
#Ageism #FutureOfWork #AgeInclusion #LongevityEconomy #AgelessAging

Family caregivers are the invisible infrastructure of aging. AARP estimates 59M caregivers provided 49.5B hours of unpaid care. That is love, labor, and economic value we can’t overlook.
@AARPresearch
www.aarp.org/pri/topics/l...
#Caregiving #LongevityEconomy #AgingWell #AgelessAging