For men, going bald was once seen as a "part of life." Today, that's no longer true. A mass-marketing campaign is selling men on the idea that hair loss is optional, as long as they're willing to medicate. nyti.ms/4tyA7Zs

nyti.msFinasteride for Male Baldness is Rewriting the Rules of Male BeautyA pill to cure baldness is changing the way men age — and how they see themselves.