One alternative is to discuss Trump's tweet EITHER by disrupting the spectacle he packages it up in (which is a big reason it goes viral) OR just quote him. Stop hitching virality to Trump's fascism, letting him be assignment editor.

One alternative is to discuss Trump's tweet EITHER by disrupting the spectacle he packages it up in (which is a big reason it goes viral) OR just quote him. Stop hitching virality to Trump's fascism, letting him be assignment editor.