Malt-Nutrine (1895-1942) was a low alcohol (2%) barley malt and hops beverage marketed as a “liquid bread” health tonic from our friends at Anheuser-Busch. Don’t you dare call this beer. It’s a health tonic for nursing mothers, anemics and insomniacs to build strength and aid digestion

#VintageAds

OCTOBER 9, 2000
ARTIST: Ian Falconer, “The Competition"
ADVERTISEMENT: Tiffany & Co.
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#newyorkercovers #newyorker #newyorkermag #ianfalconer #falconer #thecompetition #illustration #2000 #missamerica #newyork #empirestate #vintageads #tiffany

OCTOBER 8, 1960
ARTIST: Anatol Kovarsky
ADVERTISEMENT: Old Crow
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#newyorkercovers #newyorker #newyorkermag #anatolkovarsky #kovarsky #artclass #elementaryschool #painting #colors #vintageads #oldcrow #kentucky #bourbon #whiskey #danielwebster #williamhenryharrison

I never went to Kmart when I was a kid because the closest store was in the next town over and required getting on the freeway.
These ads from the 70s have some great deals. Mr. Bubble for 29¢, 86¢ hamsters … waitaminute…that Polaroid costs how much 😬 ?
Were you a Kmart shopper?

#VintageAds
#Kmart

This torch cost $2. The year was 1922. The ad said "Insist on the 'Lenk' Torch." We'd hire whoever wrote that. What's the oldest tool you still use? #OldTools #VintageAds

OCTOBER 7, 1961
ARTIST: Robert Kraus
ADVERTISEMENT: Old Crow
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#newyorkercovers #newyorker #newyorkermag #robertkraus #kraus #sculptor #abstract #studio #welding #vintageads #oldcrow #kentucky #bourbon #whiskey

OCTOBER 6, 1956
ARTIST: WIlliam Steig
ADVERTISEMENT: Maximilian
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#newyorkercovers #newyorker #newyorkermag #williamsteig #steig #illustration #1956 #football #kids #gridiron #autumn #vintageads #maximillian #chinchilla

Growing up in the 1960s Woolworth’s was probably my favorite place to shop. Ours had both a lunch counter and pet department. In hindsight I feel bad for the critters trapped in five and dime purgatory.
I’m going to pick up some drapes, a sauce pan and a banana split

#VintageAds
#Woolworths

OCTOBER 5, 1998
ARTIST: Joost Swarte
ADVERTISEMENT: Johnnie Walker Black Label
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#newyorkercovers #newyorker #newyorkermag #joostswarte #joost #swarte #fallbooks #illustration #1998 #reading #easychair #vintageads #johnniewalker #blacklabel #scotch #whisky

When I was a kid my mom made the absolute best Halloween costumes. She was so creative and really got into it. I think I broke her heart in second grade when I really really just wanted a Casper costume from Woolworth’s.
Sorry, mom.
Did you do homemade or store bought?
#Halloween
#VintageAds
#KMart

OCTOBER 4, 2021
ARTIST: Kenton Nelson (@kenton_nelson), "American Vernacular"
ADVERTISEMENT: Rolex
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#newyorkercovers #newyorker #newyorkermag #kentonnelson #illustration #2021 #americanvernacular #bookshop #streetlife #noir #vintageads #rolex #scorsese #hitchcock

This is the most visually appealing ad I’ve seen in ages. Holy schneikies it’s glorious 🤩 and very progressive for the 1920s considering who that lady is snuggling with!
I guess it was floral (1 drop = 5 pounds of flowers ) but you’re gonna get lucky 😉 (no guarantees)
Long live Jambi
#VintageAds

Damn! That's a creepy kid. Not exactly the best spokesper--thing. Guaranteed. Ausmill towel ad, 1945. 🤪

#1940s #40s #vintage #retro #ads #vintageads

OCTOBER 3, 1964
ARTIST: Arthur Getz (@arthurkimmiggetz)
ADVERTISEMENT: Cinzano
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#newyorkercovers #newyorker #newyorkermag #arthurgetz #getz #illustration #1964 #motorcade #police #airport #tarmac #presidentjohnson #lbj #lincolncontinental #vintageads #cinzano #vermouth

OCTOBER 2, 1965
ARTIST: Donald Higgins
ADVERTISEMENT: Vat 69 Gold
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#newyorkercovers #newyorker #newyorkermag #donaldhiggins #illustration #1965 #rowboats #pond #centralpark #autumn #vintageads #vat69gold #scotch #whisky

It’s 1932, the depth of the Depression, yet apparently there’s still a market for knick knacks if this Sears catalog is to be believed. Pig salt and pepper shakers would certainly cheer up a meager table and make you forget your woes

#VintageAds
#SearsCatalog 1932

OCTOBER 1, 2007
ARTIST: Philippe Petit-Roulet (@phpetitroulet), “Stairway to the Stars”
ADVERTISEMENT: Breguet
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#newyorkercovers #newyorker #newyorkermag #philippepetitroulet#petitroulet #illustration #2007 #stairwaytothestars #hiker #books #vintageads #breguet #napoleon

Side research find: alas, I didn't think to order my weekly loaf of raisin bread today...

Kingston Standard, December 2, 1924 #vintageads

SEPTEMBER 30, 1961
ARTIST: Ilonka Karasz
ADVERTISEMENT: Fiberglas
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#newyorkercovers #newyorker #newyorkermag #ilonkakarasz #karasz #illustration #1961 #fairground #skywriting #messagefromabove #vintageads #fiberglas

I learned how to cook with Crisco, as did my mom. It makes a fine pie crust and the best fried chicken.
I’m okay with these 1934 recipes, although “digestible cheese pastry” sounds a little off-putting. Nevertheless , I’d gladly eat all of these 🍽️

#VintageAds
#VintageRecipes