𝐖𝐡𝐨 𝐢𝐬 𝐭𝐡𝐞 𝐨𝐰𝐧𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐝𝐚𝐭𝐚?

Experian’s 2026 digital trends found that 70% of B2B marketers plan to increase their use of first-party data, more than any other data strategy.

The future of customer data ownership is about control.
#ConsumerData #DataOwnership #TechPlatforms #DigitalData