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@adpulseus.bsky.social

Can ๐’๐ฒ๐ง๐ญ๐ก๐ž๐ญ๐ข๐œ ๐€๐ฎ๐๐ข๐ž๐ง๐œ๐ž๐ฌ Tackle Marketingโ€™s ๐๐ซ๐ž๐๐ข๐œ๐ญ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐๐ซ๐จ๐›๐ฅ๐ž๐ฆ?

One company exploring this model is Electric Twin, founded by former British Army commander Alex Cooper.

#datacollection
#digitalmarketing #consumerdata #marketdata #humanbehavior

Read: adpulse.com/alex-cooper-...

@adpulseus.bsky.social

๐–๐ก๐จ ๐ข๐ฌ ๐ญ๐ก๐ž ๐จ๐ฐ๐ง๐ž๐ซ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐๐š๐ญ๐š?

Experianโ€™s 2026 digital trends found that 70% of B2B marketers plan to increase their use of first-party data, more than any other data strategy.

The future of customer data ownership is about control.
#ConsumerData #DataOwnership #TechPlatforms #DigitalData