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A partner may source, sell, resell or implement a deal. 1 partner may do all 4, or several may share the work.

My short article explains why those roles need to be agreed before partners commit resources.

A partner may source a deal, help sell it, resell the software or implement it. One partner may do all four, or several may share the work.

My short article explains why those roles need to be agreed before partners commit resources.

A large partner ecosystem can still produce very little pipeline.

I wrote this around why that happens: weak account alignment, generic enablement, unclear ownership and too much focus on activity vs opportunities.

Grilled Cheese is a product of Village Compute

Version devBuilt at: 2026-10-12 04:31:30 EDT

A partner may source, sell, resell or implement a deal. 1 partner may do all 4, or several may share the work.

My short article explains why those roles need to be agreed before partners commit resources.

A partner may source a deal, help sell it, resell the software or implement it. One partner may do all four, or several may share the work.

My short article explains why those roles need to be agreed before partners commit resources.

A large partner ecosystem can still produce very little pipeline.

I wrote this around why that happens: weak account alignment, generic enablement, unclear ownership and too much focus on activity vs opportunities.