Also not aided by the fact that Robert Jenrick’s ‘standards’ over the past decade have veered wildly depending on where he saw political advantage.

Pop culture has spent the past 25 years promoting a different kind of protagonist: the anti-hero. How can political campaigns tap into some of the same appeal? What happens if, rather than trying to make yourself seem squeaky-clean, you channel your inner Nietzsche and move beyond good and evil?

Pop culture has spent the past 25 years promoting a different kind of protagonist: the anti-hero. How can political campaigns tap into some of the same appeal? What happens if, rather than trying to make yourself seem squeaky-clean, you channel your inner Nietzsche and move beyond good and evil?

How should a candidate tell their "story" in an election? David v Goliath is a very powerful story archetype and has been for millennia. When you look, the most successful campaigners usually use a version of it. FDR, Obama, Trump, Thatcher, Blair and now Jon Ossoff. Some weekend reading for you:

How should a candidate tell their "story" in an election? David v Goliath is a very powerful story archetype and has been for millennia. When you look, the most successful campaigners usually use a version of it. FDR, Obama, Trump, Thatcher, Blair and now Jon Ossoff. Some weekend reading for you:

An interesting thing that came out of researching this article was how much Thatcher framed the purpose of her policies as defending people from being pushed around or told what to do by the powerful who were abusing their position. Here she is on Right To Buy in 1982:

Which is not too dissimilar in framing and tone to FDR in his 1936 re-election speech:

How does a candidate sell their "story" in an election? Story theory shows that "David vs Goliath" is incredibly powerful and has been for millennia. When you look, the most successful campaigners usually use a version of it. It was used by FDR, Obama, Trump, Thatcher, Blair and now Jon Ossoff.

Which is not too dissimilar in framing and tone to FDR in his 1936 re-election speech:

An interesting thing that came out of researching this article was how much Thatcher framed the purpose of her policies as defending people from being pushed around or told what to do by the powerful who were abusing their position. Here she is on Right To Buy in 1982:

How does a candidate sell their "story" in an election? Story theory shows that "David vs Goliath" is incredibly powerful and has been for millennia. When you look, the most successful campaigners usually use a version of it. It was used by FDR, Obama, Trump, Thatcher, Blair and now Jon Ossoff.

This is a great article and I think accurately gets at the place the Lib Dems are in electorally. Highly recommended lunch time reading 👇

I was really stuck at Lib Dem Conference by how frustrated members are with the party’s lack of a clear identity. So I’ve written about why that’s actually a good thing.

Me on why: - Ed Davey was a lot better campaigner than Keir Starmer - "You can't vote Conservative because they're posh" has never worked and will never work - Robert Kenyon's incredibly well-optimised backstory didn't save him - Margaret Thatcher and Andy Burnham are like Thelma and Louise

Me on why: - Ed Davey was a lot better campaigner than Keir Starmer - "You can't vote Conservative because they're posh" has never worked and will never work - Robert Kenyon's incredibly well-optimised backstory didn't save him - Margaret Thatcher and Andy Burnham are like Thelma and Louise