Mark Williams-Cook (@markwilliamscook.com)

@jono.id Oct 8, 2026, 1:18 PMReposted by @markwilliamscook.com

Bravery should be marketing's most important KPI.

Unfortunately, it doesn't have an ROI forecast, so the board won't approve it.

We reward fictional certainty, punish honest expertise, and call ourselves 'data-driven'.

www.jonoalderson.com/conjecture/b...

@markwilliamscook.com Oct 10, 2026, 9:47 PM

Love this - and is been something I have been trying to get over my recent decks about doing things that are actually worthwhile, rather than the 'safe kpi'

@majestic.com Oct 10, 2026, 3:01 PMReposted by @markwilliamscook.com

Giulia Panozzo (@sequinsnsearch.bsky.social) warns that using AI-generated influencers to build authority can do more harm than good. People seek reviews for genuine human perspectives, not fake endorsements. The biggest risk isn’t just an SEO penalty it’s eroding trust.

maj.to/47aViHD

@markwilliamscook.com Oct 10, 2026, 9:40 PM

@brightonseo.com : "Do you want to check your slides before you go on stage?"

Me: "They're mostly cartoon pictures of ducks, so I think it will be fine whatever" 😂 🦆

Mark Williams-Cook presenting cartoon ducks on stage at BrightonSEO

@markwilliamscook.com Oct 7, 2026, 9:30 AM

Had AXA doctors appt. The notes I received contained egregious errors; incorrect medication, invented medical history, additional 'causes' that had not been discussed. After some complaining and investigation, can you guess? Yes, doctors using AI notetakers and not checking things. Awesome.

@markwilliamscook.com Oct 5, 2026, 6:13 PM

Still waiting to hear: “Due to unexpectedly low call volume, your call will be answered next.” I always get the other one.

@markwilliamscook.com Oct 5, 2026, 12:39 PM

See you there!

@markwilliamscook.com Oct 5, 2026, 10:49 AM

Me with a 20 year old Reddit account watching brands trying to do "GEO" on Reddit:

Meme featuring Principal Skinner looking down with disapproval and the subtitle "Pathetic.", combined with a Reddit notification stating "r/GEOexperiments has been banned from Reddit" for violating Rule 2

@lilyray.nyc Oct 4, 2026, 9:31 PMReposted by @markwilliamscook.com

Just published my latest piece in Substack!

If you’ve been paying attention, you’ve probably also connected the dots:

All signs point to a major Google update on the horizon.

open.substack.com/pub/lilyrayn...

@jono.id Oct 4, 2026, 6:52 PMReposted by @markwilliamscook.com

Replacing your CMS with AI-generated pages?

Enjoy discovering why content management systems exist, one production bug at a time.

You’ve just inherited a thousand publishing problems your CMS used to solve without you noticing.

www.jonoalderson.com/conjecture/y...

@searchnstuff.co.uk Oct 2, 2026, 9:57 AMReposted by @markwilliamscook.com

🎙️ Panel: “SEO & AI Search: Making Better Decisions with Imperfect Data in 2027.” Julia-Carolin Zeng moderates with @nataliavv.bsky.social, @markwilliamscook.com, @dergal.bsky.social and Charlie Whitworth. Experienced voices on deciding well when the data is never complete. #SearchNStuffAntalya

@searchnstuff.co.uk Oct 2, 2026, 11:31 AMReposted by @markwilliamscook.com

🎙️ Same AI, different realities. @markwilliamscook.com moderates a panel on what AI adoption actually looks like across industries, with Vanda Pokecz of Peec AI, Anthony Barone of StudioHawk and Naim Çetintürk of RS Holding. #SearchNStuffAntalya #SearchNStuff

@markwilliamscook.com Oct 1, 2026, 7:06 AM

AI/GEO LinkedIn job titles are becoming more of a spam indicator for me than "Guest poster"

@markwilliamscook.com Oct 1, 2026, 7:04 AM

Our ChatGPT traffic converts highest into leads.. But those are leads who have no idea who we are, have invested very little cognitive energy in figuring out what they want, and overall are probably some of the highest effort v lowest reward leads. YMMV.

@markwilliamscook.com Sep 30, 2026, 7:06 PM

@cloudflare.social Sep 30, 2026, 4:00 PMReposted by @markwilliamscook.com

Today, we’re making the Cloudflare Monetization Gateway available as part of a closed beta, and showcasing four customer use cases that are in production today. https://cfl.re/4y4IwWs #BirthdayWeek

@searchnstuff.co.uk Sep 30, 2026, 12:30 PMReposted by @markwilliamscook.com

Want to know how your peers are adopting AI? That's what Vanda Pokecz, Anthony Barone and Naim Çetintürk will cover on the panel Same AI, Different Realities: What Adoption Actually Looks Like Across Industries moderated by @markwilliamscook.com! You can still get last min tickets! #SearchnStuff

@markwilliamscook.com Sep 30, 2026, 3:16 PM

Glad to see SOMEONE is getting @johnmu.com and @methode.bsky.social to FINALLY tackle the big questions at Google Search Central Live. 🐱

Photo via @lindahogenes.bsky.social

How important is cats.txt question on submitted question screen at Search Central Live

@markwilliamscook.com Sep 30, 2026, 10:42 AM

“Team’s” 🫠

@searchnstuff.co.uk Sep 30, 2026, 10:33 AMReposted by @markwilliamscook.com

The panels at Search 'n Stuff are bringing the energy and insights! Julia-Carolin Zeng will be moderating, SEO & AI Search: Making Better Decisions with Imperfect Data in 2027 and the panelists are @nataliavv.bsky.social, @markwilliamscook.com, @dergal.bsky.social and Charlie Whitworth.