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Tajja Isen

@tajjaisen.bsky.social

343 Following1.6k Followers

Author of SOME OF MY BEST FRIENDS (2022) and TOUGH LOVE (March 2027) / tajjaisen.com

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@sesmith.lolOct 10, 2026, 6:10 AMReposted by @tajjaisen.bsky.social

Great piece from @tajjaisen.bsky.social who is one of my favorite book critics right now!!

@tajjaisen.bsky.socialOct 10, 2026, 5:11 PM

That means the world, s.e.; thank you!

@nikostratis.comOct 9, 2026, 10:09 PMReposted by @tajjaisen.bsky.social

Directly to this, I had decent Interest from other publishers on a first book, but a lot of them wanted to tell me the kind of book they thought I should write. U Texas press asked me what I wanted to do and never tried to steer me into a “marketable” lane and the book was better for it

@tajjaisen.bsky.socialOct 9, 2026, 11:02 PM

Thank you, Rahawa. Your piece is essential and really helped my thinking.

@rahawahaile.bsky.socialOct 9, 2026, 10:28 PMReposted by @tajjaisen.bsky.social

Outstanding article about the nonfiction book market. This is also the biggest shoutout Scratch has received, and I’m grateful for it. www.talkscratch.com

Screenshot from the quote posted article:

Rahawa Haile, in the newsletter Scratch, picks up on this hesitation: "This is rarely the first point mentioned with regards to sagging nonfiction sales, [but] hardcover books grew too expensive in an economic environment where people of all stripes are barely getting by."

Not only that, she continues, but publishers aren't issuing paperback versions nearly as often as they used to.
In a standard royalty structure, the publisher recoups a higher percentage of the hardcover than on paperback; if the former doesn't hit big, the latter is less attractive. In this, publishers' and writers' interests are at odds. Cancelling the paperback ruins a second chance to reach readers through a fresh marketing push, a possible new cover, and-most crucially—a more affordable format.
@tajjaisen.bsky.socialOct 9, 2026, 11:02 PM

Thank you, as always, Niko ❤️

@nikostratis.comOct 9, 2026, 10:10 PMReposted by @tajjaisen.bsky.social

a lot of big, hard pieces on the state of things came out today, and I really loved and felt so much of this one from @tajjaisen.bsky.social

@kwistent.bsky.socialOct 9, 2026, 9:33 PMReposted by @tajjaisen.bsky.social

“It’s not that people don’t want nonfiction,” the editor says. “They cannot afford a hardcover; they wait a year for the paperback they can afford, and then [it] never comes. What are they supposed to do?” (le sigh)

@tajjaisen.bsky.socialOct 9, 2026, 8:40 PM

ha, too true (cc @adamm0rgan.bsky.social)

@tajjaisen.bsky.socialOct 9, 2026, 8:32 PM

"Dozens of junior- and senior-level staff were then “voluntold” to become “AI Champions” and were tasked with discovering use cases in monthly brainstorming sessions with staff across the company." Incredible work by @adamm0rgan.bsky.social
www.wired.com/story/book-p...

@rkambury.bsky.socialOct 9, 2026, 8:06 PMReposted by @tajjaisen.bsky.social

"Without nonfiction being made available in formats within people’s means...the idea that the reading public has been zapped of its political energy begins to look, at a minimum, over-indexed. Maybe people aren’t tired of facts. Maybe they simply can’t afford them."

@tajjaisen.bsky.social nails it

@tajjaisen.bsky.socialOct 9, 2026, 8:18 PM

Thank you, Adam—excited to read your new piece!

@tajjaisen.bsky.socialOct 9, 2026, 7:37 PM

Thank you, Joel—I wish I had more room to get into that in the piece. I think some of the most exciting work in NF right now, especially memoir, is happening with small presses and UPs.

@jpinckney.bsky.socialOct 9, 2026, 7:06 PMReposted by @tajjaisen.bsky.social

Really enjoyed this piece, which implicitly suggests another good reason to support small and university presses as much as you can: many of them are the ones willing and ready to take chances on nonfiction books that big five publishers are more than ever too scared to take on.

@bakerdphd.bsky.socialOct 9, 2026, 6:54 PMReposted by @tajjaisen.bsky.social

Oh. Lol my offline friends know I'm gonna need a fresh pot of tea to read this.

@profgabriele.comOct 9, 2026, 6:53 PMReposted by @tajjaisen.bsky.social

this is really good. and mirrors some of the self-defeating attitude I've heard myself

@nicolechung.bsky.socialOct 9, 2026, 3:17 PMReposted by @tajjaisen.bsky.social

Let's write together in 2027! If you're looking to jumpstart your memoir/essays project—or are already underway and want ongoing support to maintain momentum or figure out next steps—this @thewriterscenter.bsky.social workshop is for you. We'll meet twice a month starting in Feb. Learn more & apply:

@tajjaisen.bsky.socialOct 9, 2026, 4:38 PMReposted by @tajjaisen.bsky.social

You may have heard that nonfiction's having a rough time. I investigated for @thewalrus.ca. And it's very true, but not for the reasons you might think.

thewalrus.ca/nonfiction-i...

An image of a big red book that says "FICTION" on the cover. Behind it, a smaller book that says "NON-FICTION" tries to peek out.
@tajjaisen.bsky.socialOct 9, 2026, 6:02 PM

@longreads.com

@drewsof.bsky.socialOct 9, 2026, 4:35 PMReposted by @tajjaisen.bsky.social

I got to talk to @tajjaisen.bsky.social for this piece! I just watched a man flinch as I told him that the price of Mark B. Smith's EXIT STALIN is $49.99! The timing is uncanny! (Here's hoping publishers are reading this and thinking about how to do something, anything, because NF *is* in trouble!)

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