The store stays ahead. 74% of Swiss watch executives expect the physical store to remain ahead of online sales over the next five years, up from 62% in 2023.
Source: Deloitte, Swiss Watch Industry Study 2025, p. 24.
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What do watch buyers weigh first? Value. In 9 of the 13 markets surveyed by Deloitte, the price-to-value ratio is the first purchase criterion, ahead of brand image and design.
Source: Deloitte, Swiss Watch Industry Study 2025, p. 22.
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Geneva Watch Days 2026 in numbers: 71 brands, about 400 new releases, 2,500+ collectors, nearly 5,000 unique visitors at the Pavillon and close to 3,000 at the Blue Box. Phillips charity auction: CHF 115,500.
Source: GWD organisers, Sept. 2026.
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