@mymarketingfile.bsky.socialCommodity pricing dominates the market when buyers only compare square footage. Shift your sales narrative to base preparation and warranty terms to escape the low-bid trap.
https://cxo.guru/concrete-masonry
#SmallBusiness #ValueSelling #ConcreteContractor #ConstructionBidding
@socosalestraining.bsky.socialWe spent a full day in Da Nang, Vietnam running our SOCO Selling training with a team from a chemical manufacturing company. We worked through value selling and how to hold their ground on price.
Sell the outcome, not the number.
