📈💬💡 Some people generally see the world as safe or dangerous, interesting or dull, & purposeful or mechanical. These broad assumptions can affect which risks, explanations, & solutions feel believable. #DataCommunication #BehavioralScience #ValuesBasedCommunication

📈💬💡 Connect the data to values the audience already applies to its work. For example, present safety evidence as a measure of craftsmanship & professional responsibility, not only compliance. #DataCommunication #Leadership #ValuesBasedCommunication

📈💬💡 Highlight clear principles that apply to all teams, such as learning, customer benefit, accuracy, or responsible experimentation. Shared values can reduce the tendency to treat another department as an outgroup. #DataCommunication #Leadership #ValuesBasedCommunication

📈💬💡 Show accurate evidence that both groups support an important principle or goal. Establishing shared commitment can reduce suspicion & make later disagreement easier to discuss. #DataCommunication #SocialPsychology #ValuesBasedCommunication

📈💬💡 Ask which groups, traditions, values, & shared experiences shape the audience’s view. Then consider whether your evidence supports or conflicts with those cultural commitments. #DataCommunication #SocialPsychology #ValuesBasedCommunication