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How can university business incubators balance commercial success with meaningful societal impact? This study examines university business incubators in Indonesia and finds that stronger support for societal start-ups is associated with improved innovation performance and more successful exits. It also highlights the value of tailored, mission-driven incubation services that connect economic outcomes with broader social contributions. Read the full article: https://doi.org/10.1016/j.sftr.2025.101138 #BusinessIncubators #UniversityInnovation #Startups #SocialImpact #SustainableEntrepreneurship #Indonesia #SustainableFutures