Bad foundation just became a horror movie. e.l.f. Cosmetics’ new “Unglammy Valley” campaign stars Sara Waisglass in a twisted take on shade mismatch, cakey makeup and the search for the right base. #e.l.f.Cosmetics #UnglammyValley #SaraWaisglass #BeautyAdvertising #Advertising #BeautyMarketing #Bra