Why top-down change doesn’t work? It only reaches 40-50% of the people.

The rest will ignore it.

Activating the informal influencers is a much better way to get change to spread throughout the organization.

Just 3% of the org gives maximum impact.

@innovisor.bsky.social #threepercentrule

Leaders impact the sensemaking of ~40-50%. To impact the entire organization you need to activate and engage someone the organization trusts to speak on your behalf.

The right - not random - 3% of your people is the answer.

#ThreePercentRule of @innovisor.bsky.social