I think the “water you’re swimming in” is like when you wear the same perfume everyday and after a while you dont even smell it anymore. The medium can affect us so much that we stop noticing its even doing anything to us. #hwa2 #thewater

McLuhan didn't want us to decode content-- that's something anyone can do.. well.. mostly. But the water we're swimming in ig indicates like what exactly we have to be aware of while being delivered the message.. like say tiktok or youtube; can we trust these sites? that's the medium #hwa2 #thewater