Google explains why HTML sitemaps still have a purpose, even though the XML standard has largely replaced it. via @martinibuster.bsky.social

#seonews #Google

Google's latest spam update has finished rolling out after nearly two weeks, taking longer than any of the three spam updates it ran this year. via @mattgsouthern.bsky.social

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Google opened its SynthID Detector to everyone, globally in English. It checks images, video, and audio for SynthID watermarks from Google and partner AI tools. via @mattgsouthern.bsky.social

#seonews #Google

Google is opening Search profiles to creators and publishers in India and Canada, with Brazil to follow soon. Until now, profiles were open only in the U.S. via @mattgsouthern.bsky.social

#seonews #Google

Google is updating Search Console's Performance report filters so you can view combined Google Search traffic for several countries in a single filtered view. via @mattgsouthern.bsky.social

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Google admits the "couldn't fetch" sitemap message can be misleading and doesn't communicate what the real issues are. via @martinibuster.bsky.social

#seonews #Google

Google is slamming the door on SERP tracking, but AI agents may be giving it more reason to shut down automated queries. via @martinibuster.bsky.social

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Google may be preparing a major ranking update change and some common SEO tactics could become liabilities. via @martinibuster.bsky.social

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Google's Gary Illyes showed timing ranges for crawling, indexing, site moves, and core update recovery at Search Central Live Deep Dive Europe in Barcelona. via @mattgsouthern.bsky.social

#seonews #Google

Google's people-first content guidance now warns site owners against fabricated author profiles, a form of deception its rater guidelines already described. via @mattgsouthern.bsky.social

#seonews #Google

Google's guidance on AI-generated content now says to fact-check it by hand before publishing, and the review extends to titles, alt text, and other metadata. via @mattgsouthern.bsky.social

#seonews #Google

Google Gemini added UTM parameters to links, giving SEOs better numbers for measuring AI traffic and deciding where resources should go. via @martinibuster.bsky.social

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Google antitrust ruling highlights the gap between concerns over abuse of monopoly power and what federal law covers. via @martinibuster.bsky.social

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Q2 data shows Google desktop CTR down and mobile up at top positions, in a comparison spanning the end of a Search Console logging error. via @mattgsouthern.bsky.social

#seonews #Google

Google published details of it's new anti-spam system designed to detect AI content. This is why it may be a part of Google's Spam Update. via @martinibuster.bsky.social

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Google has started rolling out its September 2026 spam update worldwide in all languages. The company says the rollout may take up to two weeks to finish. via @mattgsouthern.bsky.social

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Google announced a faster way to generate high-quality query fan-outs that can scale to production-ready search. via @martinibuster.bsky.social

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A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew. via @mattgsouthern.bsky.social

#seonews #Google

Job site operators say Google Indexing API approval requests go unanswered for months. Google's docs recommend the API but don't state a review timeframe. via @mattgsouthern.bsky.social

#seonews #Google