Zero click: 68 percent by one method, 22 percent by another.

SparkToro and Similarweb say 68. Datos says it fell to 22.4.

Both defensible. Quote the method or drop the number.

#ZeroClick #SEOData

Non cited brands lost 67 percent of click through across 2025. 311 million impressions tracked.

Cited brands gained 35 percent more organic clicks.

Traffic redistributed rather than disappeared. The line is whether the answer names you.

#SEOData #AISearch

One number: 2 to 5 times.

Click through for brands cited in a Google AI Overview, against non cited brands on the same page.

Seer Interactive, 53 brands, 5.47 million queries.

Presence in the answer beats position on the page.

#SEOData #AISearch

Claim: AI Overviews ended organic traffic.

Myth, with a caveat.

Position one click through fell 58 percent. Then Seer tracked an 85 percent rebound from the December 2025 low.

Clicks moved and partly returned. Recovered is not restored.

#AIOverviews #SEOData

53 brands. 5.47 million queries.

Cited brands earned 2 to 5 times the click through of non cited brands on the same page.

Non cited brands lost 67 percent of click through during 2025.

Observational data, so direction not cause. Still the best evidence we have.

#SEOData #AISearch