You can't outbid page one. An auction goes to whoever gains most from the spot, and that was never the person who made the thing best. Here's the merchant half of Search Decay, and a search bar that sells no slot.
@mahha.laExplore
@mahha.la@mahha.laYou already type reddit after your search. That's the tell: the results page got sold. We call it Search Decay, and here's what a search with nothing for sale looks like.