A new study by Paula Gordon Gimeno finds that media coverage of Spanish multinational firms does more than influence corporate reputation.
It can also shape how Spain itself is viewed internationally.
doi.org/10.1108/MRJI...
#PublicDiplomacy #SoftPower #CorporateReputation @aomconnect.bsky.social

What can the Gulf teach us about the future of public diplomacy?

Join NU-Q’s Banu Akdenizli for a discussion on digital diplomacy, strategic communication, and emerging approaches to global influence.

Sep. 6 | 12:15–1:15 p.m. | Room 1-300

#NUQ #PublicDiplomacy