The company selling the chips says AI is a climate win. Oh wait, a recent report says its indirect emissions are up 725% since 2020.
Claims are free. Emissions aren't.
We can't stop the spin, but we can make AI say less. Show them it's what we want.

The company selling the chips says AI is a climate win. Oh wait, a recent report says its indirect emissions are up 725% since 2020.
Claims are free. Emissions aren't.
We can't stop the spin, but we can make AI say less. Show them it's what we want.
Amazon says its data centers use just 0.5% of US industrial water. Sounds tiny, right?
But that's the water in the building, not the water behind the electricity. Every watt comes with a water bill.
Cutting one cuts the other. Use AI built to say less.
Everyone's celebrating that AI keeps getting cheaper. Cool.
But ol' Jevon says cheaper means more of it. Efficiency only counts if somebody actually uses less.
Tell your AI to say less.
Google is about to launch AI chips into orbit — solar panels, a rocket, all of it — because that's easier than a shorter answer.
We can't roll our eyes hard enough. Want an efficient LLM instead? We're here, and we promise to stay on Earth.
The UN benchmarked 200 tech companies. Telecoms cut emissions 11% over four years. Same stretch, AI and cloud hit 239% of 2020 levels.
So ... it's possible. Somebody just has to want to.
Right now that somebody is us. Shorter answers cost nothing.