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@marketingnews.bsky.social Oct 2, 2026, 10:06 PM

43% of retail media buyers say they underuse in-store media, IAB finds #RetailMedia #InStoreAdvertising #MediaBuyers #DigitalMarketing #MarketingStrategy

@ppc.land Oct 2, 2026, 10:06 PM

43% of retail media buyers say they underuse in-store media, IAB finds #RetailMedia #InStoreAdvertising #MediaBuyers #DigitalMarketing #MarketingStrategy

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