Monthly GA4 reporting across many properties: same events, same dates, every time
Repeatable beats rebuilt
#GA4 #GoogleAnalytics #MarketingAnalytics #measure #analytics
Monthly GA4 reporting across many properties: same events, same dates, every time
Repeatable beats rebuilt
#GA4 #GoogleAnalytics #MarketingAnalytics #measure #analytics
Your dataLayer spec is a contract. Test it like one
Event, parameters, types, owner, status
Tracking QA for a website release: what to check before and after
Bring evidence to the release conversation
Why is my GA4 custom dimension empty? A 5-step check
(not set), blanks and 'undefined' mean different things
A GA4 key event dropped overnight. Investigate before you alert the client
Tracking problem, or a real change? Six checks
#GA4 #GoogleAnalytics #MarketingAnalytics #measure #analytics
Taking over a client's GTM? 8 questions to ask the previous agency
Ask before access is handed over
GTM naming convention cheat sheet: tags, triggers and variables
Copy it, adapt it, then audit against it
Key events vs conversions in GA4: what changed, and why agencies should care
Same brand, different properties, different lists
#GA4 #GoogleAnalytics #MarketingAnalytics #measure #analytics
Removing old GTM tags safely: pause first, delete later
A cleanup sequence clients can approve
Three problems in one GTM trigger list (answers)
Duplicates hide in plain sight
Your GTM tag fires but GA4 shows no event: 6 places to look
A diagnosis order before you change anything
A GTM naming convention only exists if you can check it
Write it down, then audit against it
Spot the problems: one GTM trigger list, three issues
Answer tomorrow
Before you change a GTM variable, find everything that depends on it
dataLayer key → variable → trigger → tag → report
'In use' in GTM doesn't mean firing on the website
Referenced vs orphaned vs actually firing
Inherited a GTM container? Record these 7 things before your first edit
A read-only first audit for client handovers
@jrgarciadealba.bsky.socialWhen comparing two systems / processes we must use some #measure of #performance to do so, for #example, throughput.
#economics #business #market #product
@oromtichaoromo.bsky.social