💼 A well-built business plan does more than forecast revenue.
It helps align marketing efforts, sharpen positioning and focus resources where they can have the greatest impact.

💼 A well-built business plan does more than forecast revenue.
It helps align marketing efforts, sharpen positioning and focus resources where they can have the greatest impact.
Part-time hours. Full-time thinking. That's fractional. ⚡
Hiring leadership without full-time executive payroll: how fractional marketing directors compare to agencies and internal hires, plus five steps to engage one. https://smallbusiness.management/fractional-marketing-director/ #FractionalExecutive #MarketingLeadership #SmallBiz #CMO
15.3% of marketing budgets now go to AI Gartner reports that CMOs allocate 15.3% of marketing budgets to AI, while only 30% report mature AI readiness.
💼 A well-built business plan does more than forecast revenue.
It helps align marketing efforts, sharpen positioning and focus resources where they can have the greatest impact.
📢 Marketing event returns to Belfast after 220% attendance growth - The Big Marketing Meet-Up is set to return to ICC Belfast on 5 November 2026
Read more: www.thinkbusiness.ie/articles/big...
#Marketing #BMMU #BigMarketingMeetUp #MarketingLeadership #MarketingStrategy #DigitalMarketing
If your reporting is still built around what is easy to measure rather than what actually moves the business forward, that is the real problem to solve.
#marketingstrategy #digitalmarketing #marketingmetrics #performancemarketing
#brandstrategy #marketingleadership #contentmarketing