Explore

Show, but

Don't tell.

No indie community is too small for merch 😉

Start with just 100 units

They may not have the most hours in your game

...they'll still notice the effort you put into choosing the right fabric

Merch hits different when it feels like a memory 🫶

Every shirt looks good on day 1...

Looking good after months of wear?
That takes good manufacturing.

Would you wear an advertisement?

So why is your merch designed like one?

Most of what you pay for isn't the hoodie.

It's the long list of people between the factory and you.

Get closer to the source, removing all middleman markups.
Let's build something your community will truly appreciate, together.

Small touches can make merch feel a lot more personal.

If the design is going to be simple, make the shirt interesting 👀