In the game of strategy, the obvious is overrated. It's the undercurrents—the subtle shifts in customer direction—that can make or break you. beyondbetter.io/zeitgeist/ #strategy #JTBD #startups
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@lkngrrr.bsky.socialWho needs some hot Product Management practicality?
My co-blogger discusses why developing against personae breaks at scale-- and what she does instead.