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#1 Defined who we are ("working class families") but that left too many out❌

#2 Defined who we aren't ("not the top 1%"). Then the GOP started attacking socialists❌

#3 Lost beard & switched from a class framework to the entitled, uber rich ("billionaires"): a winner✅
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#JacksCampaign Messaging #ABlueView🧵

(#JacksCampaign is a ongoing series inside @JackRichardsonMa campaign as he runs to flip a MA House seat Blue)

Good campaigns improve & refine their messaging as they test messages. For example, here's how the flyer left on the doors we knock evolved.
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🧵#JacksCampaign - Background

...him to lunch, but for this election especially, come home Dems & vote for Jack (& he's a nice guy too!)

Learn: https://twp.ai/IlvSn9
Help: https://twp.ai/9OayP1
Donate: https://twp.ai/4hvjCx

🧵#JacksCampaign Update: Electorate

... competitive, Republican-held character, her margins were tighter here than her statewide, 25% win.

In fact, the Republican Vieira won by 11% (a 28% swing) as many Dem's voted for him because "he's a nice guy."

Our message: if you like Vieira, take ...
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🧵#JacksCampaign - Electorate

Unusual Ethnicity:
~80% White
~5% Portuguese/Brazilian
2.2% Hispanic
2.2% Asian
~1% Wampanoag Tribe

Independents dominate:
39k registered
D's: 7,561 (19%)
R's: 4,441 (11%)
I's: 26,950 (69%)

Harris won the 3rd Barnstable by 17% in '24. Given the district's more...
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#JacksCampaign Update: Electorate #ABlueView🧵

(In this #JacksCampaign series I'm sharing a Campaign Manger's view of @JackRichardsonMa who's trying to flip a MA House seat Blue)

The 3rd Barnstable (Falmouth, Mashpee & Bourne) is older:
43% are 65+
66% are 50+
#VoteBlueDownBallet #VoteGOPOut
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