Those same investors called the niche risky because it doesn't exist yet.
Fair.
But every time I described it, the person across the table went quiet and told me about someone they'd lost.
Seven years of that reaction and the belief stopped being private.

#NicheMarket #InvestorFeedback #Personal

So he built it four times until it worked.
Seven years of that.
The tech wasn't ready for most of it, which investors also pointed out, correctly.

#BuiltItFourTimes #SevenYears #TechNotReady #Persistence #InvestorFeedback