Marketers: Stop Asking For AI Efficiency Discounts, Start Buying Deliverables #marketing #advertising #integratedmarketing #marketingprocurement

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Per #WFA reporting, labor-based agency compensation has gone from 54% 2011 to 17% today. What comes in its place: agency contracts rooted in business and advertising outcomes which measures results, not hours #marketing #advertising #integratedmarketing #marketingprocurement

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