The role of the PPCer is changing — and fast.
In his keynote, “Survival of the Strategic: Redefining the Role of the PPCer in 2026 and Beyond,” @ppckirk.bsky.social will look at how paid media professionals can adapt as automation and AI continue reshaping the industry.
#HeroConf #PPC

When performance suddenly drops, the ad platform isn't always telling you why. @lisarockssem.bsky.social explores what happens when platforms betray you—and how to diagnose and fix the problem in Track 2. #HeroConf

Just in from the #HeroConf stage, Navah Hopkins is sharing essential elements to participate in the Agentic Web and maximize your visibility

Real SEO opportunities hide in the data. Dr. Pagadala unpacked 5.8M queries to find them, live in Track 1. #HeroConf

How do you actually win on Meta? @AkvileDeFazio is breaking down the rules top advertisers ignore, live on Track 1. #HeroConf

Meta Ads tracking comes with a lot of acronyms, and even more room for things to not go as you want.

Brett Fish educated the audience on the concepts behind these important acronyms, their functions, and how everyone can evaluate them. #HeroConf

Good morning to #BrightonSEO & #HeroConf attendees!! 🏖️

We're all set up and waiting for you! Come say hi if you want to talk link building and get some cool swag!!