Google traffic to news sites fell 33% in a year, per the Reuters Institute. It's a quiet change in how the web works. People get an answer without clicking a link. Your own site traffic is no longer the whole story of how people find you.

Google traffic to news sites fell 33% in a year, per the Reuters Institute. It's a quiet change in how the web works. People get an answer without clicking a link. Your own site traffic is no longer the whole story of how people find you.