Guess, post, rework, guess again. This is the loop when execution comes before clarity, and we've been stuck in it ourselves. What breaks it is knowing who you're for and what you want to say before anything gets made. More on the blog: https://bit.ly/4d4zWPO

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We've all made this face at a post that opens with "In today's dynamic landscape." Our updated How to Humanize AI Content post covers the most common AI giveaways and how to fix them: https://bit.ly/4fRYOcY

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Test for any "we believe" statement: what would someone who disagrees believe instead? Name them quickly, and you're close. Can't think of anyone, and you've written something nobody will remember. https://bit.ly/4qBBLck

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We published three of our own brand beliefs. You can disagree with every one of them. That's rather the point. https://forgeandspark.com/the-messaging-asset-most-purpose-driven-companies-skip/

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