You are now more trusted than the government. That should worry you.

It’s a responsibility you didn’t apply for and can’t decline.

Say something true, say it plainly, and say it before the vacuum does it for you.

#WDanielCoxIII #BTI #Leadership #Trust #EdelmanTrustBarometer

You are now more trusted than the government. That should worry you.

It’s a responsibility you didn’t apply for and can’t decline.

Say something true, say it plainly, and say it before the vacuum does it for you.

#WDanielCoxIII #BTI #Leadership #Trust #EdelmanTrustBarometer

The trust recession is here. What are you going to do about it?

If a stranger asked your organization to prove its biggest public claim tomorrow, could you?

If the honest answer is no, you already know where to start.

#WDanielCoxIII #Trust #BrandTrust #EdelmanTrustBarometer

We built most corporate communication on the assumption that a good enough message can reach across a divide and win someone over. That assumption is dying.

Trust doesn’t travel on persuasion anymore. It travels on proof.

#WDanielCoxIII #Leadership #Trust #EdelmanTrustBarometer

The trust recession is here. What are you going to do about it?

If a stranger asked your organization to prove its biggest public claim tomorrow, could you?

If the honest answer is no, you already know where to start.

#WDanielCoxIII #Trust #BrandTrust #EdelmanTrustBarometer

We built most corporate communication on the assumption that a good enough message can reach across a divide and win someone over. That assumption is dying.

Trust doesn’t travel on persuasion anymore. It travels on proof.

#WDanielCoxIII #Leadership #Trust #EdelmanTrustBarometer

You are now more trusted than the government. That should worry you.

It’s a responsibility you didn’t apply for and can’t decline.

Say something true, say it plainly, and say it before the vacuum does it for you.

#WDanielCoxIII #BTI #Leadership #Trust #EdelmanTrustBarometer

You are now more trusted than the government. That should worry you.

It’s a responsibility you didn’t apply for and can’t decline.

Say something true, say it plainly, and say it before the vacuum does it for you.

#WDanielCoxIII #BTI #Leadership #Trust #EdelmanTrustBarometer

We built most corporate communication on the assumption that a good enough message can reach across a divide and win someone over. That assumption is dying.

Trust doesn’t travel on persuasion anymore. It travels on proof.

#WDanielCoxIII #Leadership #Trust #EdelmanTrustBarometer

The trust recession is here. What are you going to do about it?

If a stranger asked your organization to prove its biggest public claim tomorrow, could you?

If the honest answer is no, you already know where to start.

#WDanielCoxIII #Trust #BrandTrust #EdelmanTrustBarometer

We built most corporate communication on the assumption that a good enough message can reach across a divide and win someone over. That assumption is dying.

Trust doesn’t travel on persuasion anymore. It travels on proof.

#WDanielCoxIII #Leadership #Trust #EdelmanTrustBarometer

The trust recession is here. What are you going to do about it?

If a stranger asked your organization to prove its biggest public claim tomorrow, could you?

If the honest answer is no, you already know where to start.

#WDanielCoxIII #Trust #BrandTrust #EdelmanTrustBarometer

You are now more trusted than the government. That should worry you.

It’s a responsibility you didn’t apply for and can’t decline.

Say something true, say it plainly, and say it before the vacuum does it for you.

#WDanielCoxIII #BTI #Leadership #Trust #EdelmanTrustBarometer

You are now more trusted than the government. That should worry you.

It’s a responsibility you didn’t apply for and can’t decline.

Say something true, say it plainly, and say it before the vacuum does it for you.

#WDanielCoxIII #BTI #Leadership #Trust #EdelmanTrustBarometer

The trust recession is here. What are you going to do about it?

If a stranger asked your organization to prove its biggest public claim tomorrow, could you?

If the honest answer is no, you already know where to start.

#WDanielCoxIII #Trust #BrandTrust #EdelmanTrustBarometer

We built most corporate communication on the assumption that a good enough message can reach across a divide and win someone over. That assumption is dying.

Trust doesn’t travel on persuasion anymore. It travels on proof.

#WDanielCoxIII #Leadership #Trust #EdelmanTrustBarometer

The trust recession is here. What are you going to do about it?

If a stranger asked your organization to prove its biggest public claim tomorrow, could you?

If the honest answer is no, you already know where to start.

#WDanielCoxIII #Trust #BrandTrust #EdelmanTrustBarometer

We built most corporate communication on the assumption that a good enough message can reach across a divide and win someone over. That assumption is dying.

Trust doesn’t travel on persuasion anymore. It travels on proof.

#WDanielCoxIII #Leadership #Trust #EdelmanTrustBarometer

You are now more trusted than the government. That should worry you.

It’s a responsibility you didn’t apply for and can’t decline.

Say something true, say it plainly, and say it before the vacuum does it for you.

#WDanielCoxIII #BTI #Leadership #Trust #EdelmanTrustBarometer

You are now more trusted than the government. That should worry you.

It’s a responsibility you didn’t apply for and can’t decline.

Say something true, say it plainly, and say it before the vacuum does it for you.

#WDanielCoxIII #BTI #Leadership #Trust #EdelmanTrustBarometer