#XistrYmemZ #CommunityDirectory #NoPlatformCuts #LocalCommunity #FindYourPeople #DirectToConsumer #SellDirect #KeepYourMoney #CommunityPlatform #SmallBusinessSupport #GroupBuy #Barter #PrivacyFirst #BuildInPublic #IndieWeb

Why #DirectToConsumer brands realized the question wasn’t “are the differences worth the price?” & what the question really was. We review Lawrence Ingrassia’s #BillionDollarBrandClub: the-agency-review.com/billion-doll... #marketing #retail #business #DTC @DollarShaveClub, @warbyparker.bsky.social

72% would buy direct. 22% ever have.

When the gap is that wide, the DTP objective should be growth. And growth is the one condition where a marketing should lead.

Why, and when it should not:
https://ow.ly/LLVX50ZFUO6

#DirectToConsumer #DTPMarketing #DTP #DirectToPatient #KairosMeridian