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@sfomuseum.bsky.socialOct 5, 2026, 10:45 PM

📸:

Japan Air Lines San Francisco tourist guide 1960s
Collection of SFO Museum
Gift of Thomas G. Dragges
2015.165.943; L2026.0401.051

Finnair San Francisco tourist guide 1981
Collection of SFO Museum
Gift of Thomas G. Dragges
2015.165.939; L2026.0401.052

#DestinationSF

@sfomuseum.bsky.socialOct 5, 2026, 10:45 PM

📸:
China Airlines San Francisco tourist map 1973
Collection of SFO Museum
Gift of the William Hough Collection
2015.074.386; L2026.0401.049

Western Airlines San Francisco brochure 1960s
Collection of SFO Museum
Gift of Robert Behr
2024.100.6282; L2026.0401.050

#DestinationSF

@sfomuseum.bsky.socialOct 5, 2026, 10:45 PM

See “Destination: San Francisco” on display in the Aviation Museum and Library and online at: bit.ly/4y85taV

The Aviation Museum and Library is located, pre-security, in the International Terminal and is open daily from 10am to 4:30pm. bit.ly/4x4bSF1

#DestinationSF

@sfomuseum.bsky.socialOct 5, 2026, 10:45 PM

Once people were on board and en route, everything from napkins to matchbooks and playing cards might be adorned with familiar scenes chosen to reinforce that San Francisco was a place worth visiting.

#DestinationSF

@sfomuseum.bsky.socialOct 5, 2026, 10:45 PM

San Francisco has been marketed as one of the nation’s most popular urban destinations by the commercial airline industry. Colorful travel posters offered evocative hints of romance and adventure in a memorable setting.

#DestinationSF

@sfomuseum.bsky.socialOct 5, 2026, 10:45 PM

The global allure of San Francisco, “Everybody’s Favorite City,” has been nurtured by decades of promotional efforts to make people from around the world want to come and see what the fuss is all about.

#DestinationSF