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@mykolas-deikus.bsky.socialSep 13, 2026, 6:57 AM

New research explores how destination intellectual capital and brand personality can foster sustainable behavior among Gen Z tourists. #SustainableTourism #GenZ #DestinationBranding #IntellectualCapital doi.org/10.1007/s436...

New research explores how destination intellectual capital and brand personality can foster sustainable behavior among Gen Z tourists. #SustainableTourism #GenZ #DestinationBranding #IntellectualCapital https://doi.org/10.1007/s43621-026-03342-2
@jolita-vveinhardt.bsky.socialSep 12, 2026, 10:13 AM

New research explores how destination brand personality connects intellectual capital with sustainable tourist behavior.
doi.org/10.1007/s436...
#SustainableTourism #DestinationBranding #IntellectualCapital #Sustainability

New research explores how destination brand personality connects intellectual capital with sustainable tourist behavior. https://doi.org/10.1007/s43621-026-03342-2 #SustainableTourism #DestinationBranding #IntellectualCapital #Sustainability