@buddles.bsky.socialYour pitch convinced the engineer but lost the manager. Why? You were only talking to half the room. Decisions have two targets: the task-master and the team-builder. Here's how to reach both at once. #B2BMarketing #DecisionScience
@mattmunyon.bsky.socialBetter decisions don’t require choosing between your head and your gut.
New research suggests gut signals influence how we evaluate options.
Gut instinct is data—not a verdict. Notice it, test it against evidence, then decide.
Salvador et al. (2026); Zapparoli et al. (2026)
@grellmary.bsky.social“Advocacy and activism are not dirty words. We should not hide behind the argument that publicly advocating for evidence-based policy undermines our scientific credibility. Remaining on the sidelines under the guise of neutrality is itself a political choice.”