A smaller package in the same familiar wrapper makes comparison costly by design. The shelf price can hold while the unit price climbs. Is a change honest if it's easy to miss? #ConsumerTrust #Transparency

A smaller package in the same familiar wrapper makes comparison costly by design. The shelf price can hold while the unit price climbs. Is a change honest if it's easy to miss? #ConsumerTrust #Transparency
47% of skincare brands lack independently verifiable evidence behind at least one major product claim.
In beauty, proof is becoming a competitive advantage—and a foundation for consumer trust.
fmcgsupplychain.com
#Skincare #BeautyIndustry #ConsumerTrust #BeautyBusiness #FMCG
Breaking a purchase into four taps makes each payment look small; it doesn’t make several overlapping plans small. When checkout hides the pile, is convenience still honest? #BNPL #ConsumerTrust
ICYMI: Lob: 62% of US consumers say AI made them warier of digital ads #DigitalMarketing #AI #Advertising #ConsumerTrust #PrintMarketing
ICYMI: Lob: 62% of US consumers say AI made them warier of digital ads #DigitalMarketing #AI #Advertising #ConsumerTrust #PrintMarketing
Would you let an AI assistant do your shopping? What shopping agents can do, Amazon blocking Meta's Muse, risks like prompt injection, and the safeguards worth asking for.
#AgenticCommerce #AIShopping #ConsumerTrust
Does social (dis)connection make people trust AI more, or less?
New systematic review (31 studies, PRISMA) finds evidence for both, and introduces the "compensatory-defensive trust in AI" framework.
Full paper: doi.org/10.1108/JCM-...
#consumertrust #loneliness #socialdisconnection #AI #AIethics
Available now! Examines the evolving landscape of data privacy and ethics. See here ➡️ tinyurl.com/445rswuy #DataPrivacy #DataGovernance #DataEthics #ConsumerTrust #BusinessStrategy #DataStrategy #PrivacyByDesign #AnthemPress @nyupress.bsky.social @syracuseu.bsky.social
AI could make pet care more personalized—but trust comes first.
The winning approach: Use AI to remove friction. Use humans to build relationships.
Will AI make pet owners feel understood—or watched?
fmcgsupplychain.com
#PetFood #PetCare #AIinMarketing #ConsumerTrust #FMCG
FYI: TikTok Shop cited most for marketplace fraud by 34.7% of US shoppers #TikTokShop #MarketplaceFraud #ConsumerTrust #BrandImpersonation #Ecommerce
FYI: TikTok Shop cited most for marketplace fraud by 34.7% of US shoppers #TikTokShop #MarketplaceFraud #ConsumerTrust #BrandImpersonation #Ecommerce
ICYMI: TikTok Shop cited most for marketplace fraud by 34.7% of US shoppers #TikTokShop #MarketplaceFraud #OnlineShopping #ConsumerTrust #AdFraud
ICYMI: TikTok Shop cited most for marketplace fraud by 34.7% of US shoppers #TikTokShop #MarketplaceFraud #OnlineShopping #ConsumerTrust #AdFraud
TikTok Shop cited most for marketplace fraud by 34.7% of US shoppers #TikTokShop #MarketplaceFraud #ConsumerTrust #Impersonation #OnlineShopping
TikTok Shop cited most for marketplace fraud by 34.7% of US shoppers #TikTokShop #MarketplaceFraud #ConsumerTrust #Impersonation #OnlineShopping