Consumer relationship with a brand doesn't depends upon 'logic'.
It is more about how they perceive the brands, messaging, image, and mission.

1. 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐩𝐩𝐞𝐚𝐥

2. 𝐓𝐫𝐮𝐬𝐭

3. 𝐁𝐞𝐥𝐨𝐧𝐠𝐢𝐧𝐠𝐧𝐞𝐬𝐬

4. 𝐍𝐨𝐬𝐭𝐚𝐥𝐠𝐢𝐚

5. 𝐑𝐞𝐥𝐚𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲

#Digitalmarketing #ConsumerLoyalty #Branding #BrandImage #advertising #sell

Apple slips behind Samsung in emotional brand rankings for first time in 16 years. #BrandIntimacy #Apple #Samsung #ConsumerLoyalty #TechTrends #Marketing thedailytechfeed.com/apples-16-ye...