$1M brand vs $50M brand.

Same problems. Completely different playbooks.

Follow for more consumer brand growth breakdowns.

#ConsumerBrandMarketing #BrandGrowth

If Liquid Death had tried to make a better Fiji Water, it probably wouldn’t exist.

Growth isn’t always a better version of what exists. Sometimes it’s a different way for people to see it.

And you can test that before putting millions behind it.

#ConsumerBrandMarketing

The best marketing insights start with "That's weird."

An unexpected customer comment. A tiny group behaving differently. A number that doesn't add up.

Not statistically significant? Doesn't matter. Breakthroughs rarely start with perfect data.

They start with a clue.

#ConsumerBrandMarketing

Most brands don't have a growth problem. They have a "where's the next growth coming from?" problem.

You shouldn't have to spend your way through endless tests to find out.

Know what to test. Know why. Know how to measure if it brought in new customers.

#ConsumerBrandMarketing