FMCG value is no longer just “more for less.”
Consumers now ask: Is it convenient, effective, trustworthy, and worth it?
#FMCG #ConsumerBehaviour #BrandStrategy #ConsumerInsights #RetailStrategy

FMCG value is no longer just “more for less.”
Consumers now ask: Is it convenient, effective, trustworthy, and worth it?
#FMCG #ConsumerBehaviour #BrandStrategy #ConsumerInsights #RetailStrategy
Modern consumers no longer just follow the customer experience you design. They figure out your sales funnels, hunt for discounts, and plan when to leave. Instead of relying on automated tactics, focus on delivering real value at every stage.
#Marketing #ConsumerBehaviour #Strategic Communications
Aarhus University (@au.dk) is hiring:
Postdoctoral position in CIRCULARIS: Consumer Engagement and Behavioural Change in Food Services
Grey Marl. Why It Works With Everything. blog.rolfskeldon.com/2026/09/05/g... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion