Greencard Pictures has signed director and photographer Ben Pier for U.S. commercial representation. His work blends youth culture, music, movement and candid storytelling across film and stills. #BenPier #GreencardPictures #CommercialProduction #Photography #Directors #Advertising #Creative

Jenny Lumpkin is rethinking the traditional production-company model with Modern Standard, a new pre-vetted creative network designed to build the right team around each project instead of forcing work through a fixed roster. #ModernStandard #JennyLumpkin #Production #CommercialProduction

Tool has added Patrick Fileti to its U.S. director roster. The filmmaker joins fresh off being named CICLOPE’s 2026 Director of the Year, Asia Pacific, bringing a style that blends documentary realism with cinematic craft.
#Tool #PatrickFileti #CICLOPE #CommercialDirector #CommercialProduction #Film

Shaq has a new office, and naturally it’s inside a Carvana vending machine. Win Bates directs the latest “Shaqvana” spot, produced by Good Behavior, with enough on-set chaos to match the man himself. #Shaq #ShaquilleONeal #Carvana #Shaqvana #WinBates #GoodBehavior #Advertising #CommercialProduction