OpenAI's Dave Dugan said its ChatGPT ads business hit a $1 billion annualised run rate in under 200 days. It is a run rate, not recognised revenue. Per Digiday, Aug 2026.

OpenAI's Dave Dugan said its ChatGPT ads business hit a $1 billion annualised run rate in under 200 days. It is a run rate, not recognised revenue. Per Digiday, Aug 2026.
OpenAI will start showing ads on ChatGPT's Free and Go tiers in India, TechCrunch reported on Aug 27. It will start with 50 brands and has partnered with agencies WPP and Omnicom.
Not everyone on a small team needs the same amount of AI access.
Before paying for higher ChatGPT Business usage, identify who repeatedly hits limits and what work requires it.
Give the extra capacity a specific job and review the value after 30 days.